Local SEO is a very important component of your website’s overall SEO strategy. It allows your business to appear in local search results for the geographic area in which you operate. Local SEO can help you attract new customers and increase sales. If you don’t have a strong local SEO strategy, your business may be missing out on opportunities to grow and reach more customers.

Local SEO is also referred to as “local search engine optimization (LSEO).” The term “local” refers to the fact that this type of SEO focuses on earning visibility in map-based search results — i.e., Google Maps — rather than general web rankings like Google Search or Bing.